Adidas

Do you know the origins of the word Adidas? There are many myths but the name is simply an abbreviation of the founder’s name, Adolf, “Adi'“ for short, Dassler. However, it’s very rare to see this person in Adidas’ advertising. Why doesn’t Adidas take more pride in their founder? His story is a great one.

Adolf “adi” Dassler

Cultured…since day one

The Better brother

If you know, you know. If you don’t know, you wonder.